Legends are culture Most sports platforms still run the same play: rent a superstar, chase a spike, post the screenshots, move on The hype fades, the athlete leaves, and fans are left holding memories instead of meaning @SIXR_cricket is built on a harder truth: if legends are why fans show up, they shouldn’t sit at the edges of a campaign... they should sit at the center of the ecosystem Renting attention buys reach, sharing upside builds relationships When legends have real skin in the game, their presence doesn’t disappear after launch, it compounds Fans feel the difference between “paid to be here” and “here to build" Most projects choose what’s easy $SIXR chose what lasts