A few surprising things I learned from reading about the founder of Red Bull: 1. He started the company when he was 41 years old. 2. He was making $500 to $800 million a year and his 49% stake was worth $20 to $30 billion. 3. The company was started with just $500,000 from him and $500,000 from his partner. Outside of a small loan from a local bank all other expansion was funded by profits. 4. The company reached profitability in its 3rd year and has been profitable every year since. (33 years and counting) 5. He took no dividends for the first 13 years and reinvested all profits into growth instead. 6. He viewed Red Bull as a “marketing conglomerate” and tried to outsource everything else. 7. He was intensely private. When an author tried to interview his elderly mother for an unauthorized biography Mateschitz threatened to have the author's knee caps broken. He said it would only cost $500 to hire a Russian to do the job. 8. There are no biographies written in English about Mateschitz. 9. He believed a handshake agreement among gentlemen was sufficient and regularly did business with trusted partners with no written contract. 10. He bought a popular magazine just so he wouldn’t appear in it. 11. He didn’t like spending time socializing. He said: “I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use of time. When I do go out, from time to time, it's just to convince myself again that I'm not missing a lot." 12. He was universally described by former employees as a gentleman, charismatic, and fiercely loyal. 13. He owned a private island in Fiji and said he was attracted to having his own independent state. His state would have the shortest set of laws in the world: “The rules are simple: Nobody tells you what you have to do — only what you don’t have to do.” 14. He still prioritized fitness deep into his 70s and liked driving fast, piloting his planes, and competing in off-road motorcycle races. 15. When he was asked if he was going to retire he said: “I’m having more fun than ever.” 16. He refused to sell Red Bull or take it public and worked on it until he died. --- I'm reposting one of my favorite founder stories. If you listened to this first time, I recommend listening again. If you missed this before, you're about to hear one of the wildest founder stories of all time.