We all have a voice in our head that says “not yet” when it comes to markets both when we buy or sell If you don’t have a process that’s rule based even if you understand things philosophically or from experience your emotional intuition takes over That’s why smart people keep making the same mistakes “I learnt my lesson” is not a lesson “I learnt my lesson” is you have a well thought out process that dictates what you do - when to buy when to sell etc You will just end up making same mistake in different flavours The overweight person who knows they should eat less but doesn’t will say “I know I know” that’s not knowing or learning It’s no different with managing money you either know or you do “Well it’s worked out for me so far” - famous last words