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GREG ISENBERG
I run a portfolio of internet companies. CEO: @latecheckoutplz we build companies like @ideabrowser, @meetLCA, @boringmarketer etc
GREG ISENBERG kirjasi uudelleen
This idea is $10,000,000 served on a silver platter.
Most people quit tracking protein after 2 weeks because it feels like a second job.
You need 1g of protein per pound of body weight. That's 150g for a 150lb person. That's 6 chicken breasts. Or 20 eggs. Every single day.
77% of Americans are protein deficient (makes sense)
Current apps make you weigh every bite and log every almond. No thank you.
Instead.. Take a photo → AI calculates protein → suggests what to add → done.
300M Americans want to eat more protein but tracking sucks. Bodybuilders pay $200/month for meal plans they abandon. Busy professionals give up on MyFitnessPal after week one.
At $9.99/month, this solves the actual problem: making protein tracking effortless when you need 150+ grams daily.
50K users = $6M ARR. (that's just subscriptions before gym partnerships, doctor referrals, other monetization plays.
The $67B nutrition market is shifting toward personalization. Grab your slice.
Sometimes the biggest opportunities hide behind the simplest problems.
Full idea on idea browser. Only available for 24 hours. Want more ideas like this? We send one a day to your inbox. You might be one idea away from your next thing.

125,74K
There are no one sized fit all cheat codes in life as much as it would be convenient to be so
Yeah, work hard, focus, be kind etc are good rules to live by but they aren’t cheat codes
If you want to live the happiest and most productive life, the only “cheat code” (and it isn’t) is to do hard work to understand who you are, what your potential is and figure out how to get from there as most sustainably as possible at the fastest rate.
Everyone is different so everyone’s cheat codes are unique to you. Kinda like a treasure map and you have to figure it out for you. And life is about collecting the treasure chests (kids, partners, laughs with good friends etc.
Go get em.
11,81K
Lots of talk of how JSON/XML formatting/prompts for LLMs will 10x your output of ChatGPT, Claude, Grok etc.
But it's 0% true.
The model has the same context window whether you're asking for War and Peace or {"story": "War and Peace"}.
People think JSON/XML tricks the model because they see longer outputs in structured formats, but that's correlation not causation....you're just asking better questions with clearer expectations.
What actually works to 10x output is "boring" advice but here it is anyways:
Breaking complex requests into chunks, using "continue" prompts, and being specific about what you want instead of hoping XML/JSON tags will somehow bypass the fundamental architecture of transformer models.
80,57K
The world desperately NEEDS this startup idea.
"On-demand tech support for seniors" ($5M+ ARR)
61.2 million seniors in the US, 61%+ own smartphones, and exactly ZERO tech support services are built for them.
Traditional tech support assumes you know what a browser cache is. Or that "right-click" means something to you. But when you're 75 and trying to join a telehealth appointment, you need someone who explains things differently. Someone who doesn't sigh when you call the mouse pointer "the arrow thingy."
The demand is already there. Senior living communities hire "tech ambassadors" at $25/hour just to help residents with basic tasks. Geriatric care managers charge $150/hour and spend half their time setting up video calls. The market is screaming for a dedicated solution.
There's a more detailed playbook on @ideabrowser (and prompts to build it)
At $29/month for unlimited support, families get peace of mind. Seniors get independence. You get recurring revenue with incredible retention - once someone finds tech support that actually works for them, they're not switching.
15,000 families at $29/month = $5.4M ARR. That's before enterprise deals with senior communities, white-label partnerships with healthcare providers, or premium device setup services.
10,000 Americans turn 65 every single day. This market is growing by 3.6 million people per year.
and that's just in the US! Go global. Create high quality tech services for older adults to make them happier and healthier.
I hope someone builds this.
Sometimes the best businesses solve the most human problems.

103,87K
THIS IS A GENERATIONAL MOMENT TO START A COMPANY AND STEAL MARKET SHARE FROM BILLION-DOLLAR INCUMBENTS
most billion-dollar companies are "adding AI" the same way blockbuster "added streaming." slowly. defensively. committee-approved baby steps while the world changes around them. (
here's how you steal their market share from billion dollar incumbents:
build AI-first everything.
AI-native products that couldn't exist without language models at their core.
the opportunities are everywhere:
1. vertical AI agents: pick a job title. insurance underwriter. freight broker. customer success manager. build AI that IS that person. commercial insurance software costs $30k/year and brokers still review policies manually. AI-first version: upload policy, get gaps in 30 seconds. the AI is the underwriter.
2. CLI-first tools: developers are living in the terminal with AI. cursor and aider changed everything. what other workflows belong in the command line? AI-powered database management. infrastructure automation. deployment tools. the entire devops stack rebuilt for engineers who think in prompts.
3. AI-native SaaS: don't add chatbots to old interfaces. rebuild the entire product assuming AI exists. expense software where receipts explain themselves. CRMs where meeting notes write themselves. project management where tasks assign themselves.
4. distribution as a moat: build the audience, brand, or community that becomes the gateway to AI for specific industries. own the youtube channel teaching realtors to use AI. build the newsletter showing lawyers AI workflows. create the community where dentists share AI automations. the models are commoditized. distribution isn't.
the incumbents can't do any of this. they're stuck adding "AI-powered insights" to software designed when obama was president. note: @meetLCA helps companies go AI-first in a tasteful way)
meanwhile, entire boring industries don't even know what's happening in AI. insurance companies think claude is a guy from montreal. logistics firms route everything through excel. your doctor office has a fax machine
framework for thinking about where opportunities could exist:
1. find anywhere humans are basically expensive routers. moving data. matching patterns. following decision trees. that's where AI-first wins.
2. price at 70% of the incumbent. be 10x better AND cheaper. impossible to ignore.
3. start with power users who've already hacked together solutions. they get it immediately. everyone else follows them.
4. 1% of any market equals generational wealth. pick boring b2b. pick massive TAM. pick workflows that make people want to quit.
note: you can use @ideabrowser for validated startup ideas, painpoints, and prompts to build your idea
the prime window is 12-18 months. eventually incumbents will all be AI-first in the same way that desktop companies became mobile-first eventually. And it will be harder to compete.
now's the models are good enough so you can actually build on top of them to create insane value for customers.
the moment to steal market share from billion dollar giants has never been more in reach.
90% of the incumbents are still sleeping. how much market share will you steal before they wake up?
426,61K
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