Ótima análise, Emily 💯 Parece realmente que a campanha acertou em cheio... um verdadeiro momento de surpresa para os primeiros reclamantes, enquanto constrói esse fator de desejabilidade para aqueles que buscam nomeações. No geral, criando um efeito de rede viral em toda a CT.
Emily Lai
Emily Lai19/08/2025
Monad cards are going to proliferate the timelines because they hit all elements of: - curiousity and discovery: “did i get a card? what does it say?” - status and recognition: “look at what my card says!” + “look who was eligible for one” - creativity and aesthetic appeal: making personalized card graphics that people want to share - wholesome viral mechanics: beyond sharing the card, the nomination element is powerful both for people who receive one (they’ll even more likely share) but also from those engagement farming with “who should i nominate?” posts - *edit, one more* community signaling: @keoneHD just tagged me in a tweet to tell me i got a card Simple lil digital experiences like this is how you get your brand name all over CT
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