I’m launching something new… Exactly 170 years ago one of the greatest human inventions was created in the UK - the Limited Liability Company! The ability to treat a business as a stand-alone entity. On the 14th of August 1855 the UK Parliament passed The Limited Liability Act, allowing investors in companies to limit their liability to the amount they invested. This was revolutionary. Before then, investors could be held personally liable for all company debts so it was near impossible to raise investment or take risks. This invention- treating a business as a legal entity - led to the boom in company formations in the UK and arround the world. It led to massive investment into innovation and growth. It resulted in risk taking. It could be reasonably argued that the invention of the limited liability business entity underpins everything you see around you. Cars, planes, railroads, computers, software, retailers and almost everything else you enjoy - all made possible by the limited liability company. In the coming months, I’m going to attempt to to take this concept of a stand alone business entity to the next level. With the power of AI we believe your business will be able to form a central “brain” allowing it to talk to you. Your business will be able to discuss its own strategy to thrive, scale and become valuable. All of the data relating to your business will feed into the business brain and inform powerful conversations between you and your business. In 2025, your business will go from being a legal entity to being a personal one. Want to know how much money is in the bank? How many leads came in yesterday? Which customer is spending the most? How many SaaS subscriptions you’re paying for? What the best marketing strategy would be? … Just ask your business. Want to set up a meeting, send an email campaign, organise an away-day? Ask your business. No longer will your business be dozens of separate data feeds. Your business will come to life as one entity that you can talk to. Get ready for this - join the waiting list to transform your relationship with you business.