People don’t appreciate how effective corporate campaigns have been on animal welfare. As opposed to policy change (often gets gridlocked by the meat industry) or moonshot cultivated meat tech (might be decades away from being competitive). This is a pro-market story! We can improve the lives of billions of animals by convincing food companies that consumers would prefer them to use meat from farms with marginally more expensive but far lower suffering practices. @Lewis_Bollard: US has gone from less than 10% cage-free to 47% cage-free. This transition has already spared over 200 million hens A YEAR from these battery cages.”