Portals are the "Roblox of Web3" and are joining a new wave of Onchain Token Offerings powered by Genesis. On August 8th, Genesis by Metaplex will power the @_portals_ presale at 4pm UTC. So what is Portals building? (1/6)

At some point the market will begin to price $MPLX according to the very clear value being generated and the strong growth opportunity. The interesting thing is over the past few years while Metaplex has undergone significant organizational / token economic / product transformations, the holder base has rotated and became incredible sticky and long term oriented. Powerful combination when either of more market attention from revenue or accelerating growth or an unexpected catalyst kick starts price action. Also, s/o to @DegenMack who has done an awesome job leveling up @metaplex comms

Metaplex is Solana’s stealth monopoly You can skip the roulette and own the protocol that taxes all spins Launchpad wars lit up, Genesis extends the choke-point upstream The $MPLX Thesis 🧵👇

Metaplex bought back ~$1M of MPLX in July the DAO now holds ~25% of the total supply Again, this is the company that powers like 99% of the backend tech behind tokens/NFTs/etc on Solana it supports the wider conversation that buybacks are usually pretty useful if your protocol is profitable enough Infra plays make a lot of sense when they’re bringing in users:rev!! (this tweet is powered by metaplex)

Metaplex's July revenue of $2.3mm was the highest since Feb '25 Importantly, the quality of that revenue has improved due to increased diversification: - Genesis launches are a new revenue source outside of asset creation fees, driving 5.4% of total revenue in the first month on mainnet - Reduced Token Metadata customer concentration risk driven by the launchpad wars, with the largest launchpad representing ~50% of TM revenue, down from 80%+ - Non Token Metadata fees reached an all-time high of 8.5% (Genesis + Core)

Every new token launched on major platforms like Bonk, Pump, Believe, and Jup Studio brings revenue to the @metaplex protocol. 50% of all protocol revenue is used to buy back $MPLX for the DAO. In July alone, Metaplex generated $2.3M in fees now fueling August buybacks. (Weekly revenue also crossed $500k for the first time since May).

Metaplex launched Genesis, a new protocol for custom token launches. It’s about to change how TGEs work on Solana. Here’s what’s coming: 🧵👇

Metas come and go, but monkes are forever

onchain capital formation is a better product than traditional IPOs. as soon as one major company tries it, it'll be obvious to the rest of the world.

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