With @X’s CT algos back in the discourse, here’s the boring, repeatable way I’ve built an audience here. A lot of founders overthink this. Not necessarily right for everyone, but this is what's worked for me: • Tweet at least once a day, 5 days a week. Twice a day is bonus points. The algorithm rewards consistency, and it punishes volume for its own sake. TBH, if you’re tweeting more than twice a day, you’re probably procrastinating on your actual work. • When I'm struggling to find something to tweet, I pull from a few easy buckets: - React to news, especially stuff that’s already viral on X. Usually should be QTs, as that injects yourself into the conversation. - Give advice. Even very basic advice. (Like this!) Even if they've heard it a million times, people like hearing advice about the core things they care about. And you never know, you might just hit them at the exact right time to have an impact. - Tell vulnerable / embarrassing stories about yourself. These almost always land. - Say the thing most people are thinking but won’t say out loud. - If something makes you mad, that's often a sign you should tweet about it. - Recommend other content: books, podcasts, other people on X to follow. • A lot of my tweet ideas come straight out of conversations. If someone is like "oh that's a really interesting point," I'll mentally bookmark that. The best tweets have the candor of listening in on a conversation you weren't invited to. • Mostly outbound tweets. Replies are fine, but reply-guying won't build an audience. • Be consistent. Pick a niche. Stick to it. Easiest way to build an audience is being known for something. The more specific, the better. • Shilling: keep it to 4:1 ratio, 3:1 max. If you're mostly shilling, your audience will tune out. Shills are earned. • Shitposting can sometimes mean easy engagement, but it's not a good way to build an audience. If you're shitposting, you're only as good as your last zinger. Some people build a brand that way, but it's seldom a useful brand. Always keep in mind the difference between attention and useful attention (in whatever way that lands for you). The best brands are built by consistently providing value to your audience. • If none of the above works, pick a fight. Fights are entertaining....