Web3's real superpower is it's ability to incentivise the behaviour of millions of parties at extremely little cost. Last week we were able to achieve 13 million impressions on the overknights creator leaderboard, with a prize pool of $10k. In web2, we estimate this many impressions would've cost them over $165k. Getting the right players is the biggest problem for all games, both web2 and web3. This year's reg changes, the Epic games decision, the proliferation of stablecoins, +more are creating an insane venn diagram that will allow web2 studios to confidently take part in web3 UA strategies like never before. Web2 studios are already asking us how they can get involved.