We’re trying something new: we’re giving $1 million to the Top Article of the next payout period. We're doubling down on what creators on 𝕏 do best: writing. In 2026, our goal is to recognize high-value, high-impact content that shapes conversation, breaks news and moves culture.

2026 is the year of the creator on 𝕏. We closed 2025 with the highest payouts since our monetization program launched and we are just getting started. This year, our focus is clear: empower creators to grow on 𝕏 and earn more. Here is what we’ve already rolled out this year 👇