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Marc Benioff
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.@Benioff's somewhat contrarian take on AI budgets:
👉"If you have a standalone 'AI budget,' you're doing AI wrong."
After 2+ years of GenAI hype, most companies have still failed with AI initiatives. Why? They're treating AI as a separate technology project instead of embedding it into line-of-business accountability.
Real example: RBS had incredible AI team + PhD researchers but wasn't getting value. Breakthrough came when they stopped funding "AI projects" and started holding their wealth management and call center teams accountable for AI-driven business outcomes.
Marc's insight: AI budgets should live where the impact happens—sales teams measured on AI productivity gains, service teams on efficiency improvements, ops teams on cost reductions.
Standalone AI budgets = no business accountability = science experiments that go nowhere.
Winners embed AI so deep into operations it becomes invisible infrastructure for superior performance.
The great AI budget migration is underway.
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Due to a massive earthquake that occurred in the Pacific Ocean, a Tsunami Warning is in effect for those living in Hawaii. A Tsunami Watch is in effect for Alaska and the Pacific Coast of the United States. Japan is also in the way. Please visit for the latest information. STAY STRONG AND STAY SAFE!
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Incredible leadership @sriramk @DavidSacks! ❤️🇺🇸
23.7.2025
🇺🇸
Today is a day we have been working towards for six months. We are announcing America’s AI action plan putting us on the road to continued AI dominance.
The three core themes:
- Accelerate AI innovation
- Build American AI infrastructure
- Lead in international AI diplomacy and security.
It’s a long document (!) and I highly encourage you read it.
There is a lot of exciting actions in here but one I’m very partial to is the focus on open source and open weights and making sure the U.S. leads in this critical area.
This represents the work of many many people but I want to particularly highlight @DavidSacks @mkratsios47 and the person who has spent the most time and sweat and effort on this : @deanwball
Personally, this is an effort I’ve been incredibly proud to have been a part of and why I signed up for this job. I’m confident this and the other announcements today put us on the road to AI dominance as called for by President Trump.
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